There is finally a reason to celebrate. For the first time since 2001, Bud Light is not the top-selling beer in America. Ever since it embraced fake woman Dylan Mulvaney as the face of the brand and thereby endorsed the Left’s relentless efforts to force us all to affirm that 2+2=5 and that men can become women, Bud Light has been in a never-ending nosedive. King of Beers no more; now Bud Light is just the Drag Queen of Beers.
Daily Mail UK reported Modelo Especial store sales in the UK reached $333 million for the four weeks ending May 28. This represents a 15.6% rise compared to the same time period last year. Bud Light sold only $297 million in beer, a drop of 22.8%.
What wonderful news!
Anheuser-Busch is the parent company of Bud Light and Modelo Especial. According to the company, people are choosing a quarter-pounder over a big mac. Anheuser-Busch makes a lot more money on American beer sales. According to the Daily Mail, the US Modelo sales, which are controlled and managed by Constellation Brands do not count toward AB InBev’s total global volume.
It is important to note the cultural significance of Bud Light’s rapid and catastrophic decline. Leftist organizations like the LGBTQWTF advocacy group called the Human Rights Campaign have intimidated corporate America for years, threatening them with dire economic consequences if they refused to conform to their agenda. Patriots are now showing corporations the cost associated with bowing to the Left’s agenda.
According to NielsenIQ, it’s not just that Bud Light doesn’t suffer enough. In 2023, Bud Light is expected to account for 9.1 % of the market and Modelo will be at 8 %. This difference is several hundred million dollars.
Modelo could surpass Bud Light this year, but it would take the Patriots abandoning the brand to achieve that. There are still many great beers out there to try. The Daily Mail reports that AB’s rivals have already benefited from the taste testing. “Coors Light grew by 26.3%, Miller Lite by 23.1%, and Yuengling by 36.3%. ”
Bumps Williams Consulting, in its monthly industry report, states that Bud Light believes “the bottom is reached” and expects to see a “turn-around in performance”. Anheuser-Bush will “triple its marketing expenditure in the US this summer” in an effort to boost sales. Anheuser-Bush has already tried camouflaged bottles and paying people to drink the beer, but nothing worked.
Matt Walsh is a leading critic of transphobia. I would be happy to see him as the new Bud Light spokesperson.